Automotive and Motorsports Video Production: What Goes Into It

Automotive and motorsports video production covers everything from dealership commercials to full track-day coverage. It usually involves multi-camera setups, fast-paced editing, and a crew that knows how to shoot vehicles in motion. Here's what the process actually looks like.

Types of Automotive Video Content

• Dealership and inventory commercials.

• Track day and race event coverage.

• Product launches and reveal videos.

• Brand documentaries and behind-the-scenes content.

What Makes Automotive Video Different

Filming vehicles brings its own set of challenges compared to other commercial video work.

• Multi-camera setups to capture motion from multiple angles.

• Lighting that controls reflections on paint and glass.

• Fast, high-energy editing that matches the pace of the subject.

FAQ

What's the difference between automotive and motorsports video?

Automotive video usually covers commercials, dealership content, and product videos. Motorsports video covers live events like races and track days, which need a different shooting approach since the action isn't repeatable.

Do you need special equipment to film cars?

Yes. Shooting vehicles well usually calls for stabilized rigs, controlled lighting, and sometimes a tracking vehicle or drone for motion shots.

How long does a dealership commercial take to produce?

Most dealership commercials take one to two weeks from the shoot day to final delivery, depending on how many vehicles and locations are involved.