What Goes Into Corporate and Branded Video Production

Corporate and branded video production usually runs through four stages: strategy, pre-production, filming, and editing. Timelines range from a few days for a single video to a few weeks for a full campaign. Here's what each stage actually involves.

The Four Stages of Production

• Strategy and concept: defining the goal of the video and who it's for.

• Pre-production and planning: locations, scripting, and scheduling.

• Filming: the actual shoot day or days.

• Editing and delivery: cutting the footage into a final, polished video.

Common Types of Branded Video

• Company culture and recruiting videos.

• Product explainer videos.

• Customer testimonial and case study videos.

• Short-form content built for social media.

FAQ

How long does branded video production take?

A single video usually takes one to three weeks from kickoff to final delivery. A full campaign with multiple videos can take longer, depending on scope.

What's the difference between corporate and branded video?

Corporate video tends to be internal-facing, like training or culture content. Branded video is built for external audiences and usually ties more directly into marketing goals.

Do I need a script before filming?

It depends on the project. Interview-style and testimonial videos often work fine without a tight script, while product or narrative videos usually benefit from one.